We’ve all been in a situation where we’ve needed to establish credibility and find common ground through our ability to persuade others. It’s a skill most
of us use every day without realizing it.
Maybe you’ve used it in the principal’s office when you got in trouble as a kid, in the job interview you recently underwent, or with your colleagues to
extend a project deadline.
While some would see the art of persuasion as manipulative or controlling, it doesn’t have to be. In fact, persuasion can be a constructive way of finding
shared solutions to a common problem. Persuasion, when used honestly, can be used to work toward a joint goal.
Persuasion requires a handful of useful skills, including active listening, emotional empathy, and generosity. Without these things, people will take our
actions and suggestions as that of a manipulator, and rightfully so. We must show that our end goal is to serve the needs of others, even in the case
where we hold an opposing viewpoint.
If someone else feels pressured or coerced into doing something we have suggested, we have violated the art of persuasion and that is simply to arrive
at mutually beneficial solution. You cannot have a mutually beneficial solution when the other party is getting the short end of the stick. That is
Now that definitions are clear, there are few tricks to the trade that every good persuasive person should know.
The best leaders do this when they check in on a regular basis to ensure their employees have the kind of support they need to thrive inside and
outside of the work environment. It isn’t just about productivity. It’s about the whole person.
They don’t waste time burdening their audience with unimportant details. They get to the facts fast and spend the majority of their time presenting
the solution. If you’ll notice, most persuasive public speakers repeat themselves often.
This is no coincidence. The first time people hear something, they may not absorb its meaning immediately. These days, people have shorter and
shorter attention spans, which warrants the need to repeat ourselves even more! Repeating the important points helps keep the listener’s brain
focused on what we want them to hear. Persuasion is all about repetition.
To your excellence in persuading with integrity,